Summary

Caol is a detail-obsessed Brand Identity and Website Designer with a passion for creating modern, versatile aesthetics. A self-taught designer who blends traditional principles with contemporary techniques to deliver clean, effective visual solutions. Known for clear client communication, thoughtful goal-setting, and a reputation for overdelivering on creative work with consistency and care.

Soft Skills

Active Listener

Adaptive

Collaborative

Communication

Critical Thinker

Fast Learner

Open Minded

Organized

Proactive

Problem Solver

Project Management

Storytelling

Hard Skills

Adobe Creative Suite

Adobe Illustrator

Adobe Indesign

Brand Identity

CMS

CSS

Email Marketing

HTML

Layout

Logo Design

Adobe Photoshop

Powerpoint

SEO

Type Design

Experience

Brand Identity & Website Design

Freelance, Contract & Other — Ongoing

  • Built lasting client relationships by delivering tailored brand identities and digital experiences.
  • Designed high-quality brand materials and websites that effectively communicated client messaging and values.
  • Conducted market research to refine design strategies and maintain competitive relevance.

Nimble Marketing Agency

Lead Designer — 4 Years

  • Led branding and website projects for 20+ clients, delivering strategic and visually compelling solutions.
  • Developed RFPs and SOWs, securing new business opportunities and strengthening client relationships.
  • Collaborated cross-functionally with teams to align creative vision with marketing objectives.

Rebuild Woonsocket

Creative Director & Comm. Coordinator — Ongoing

  • Led marketing initiatives that significantly increased brand awareness and community engagement.
  • Developed and managed marketing materials and digital content to maintain brand consistency.
  • Defined and implemented brand values and messaging, creating a cohesive and impactful identity.

Gab-On Ed-Tech Startup

Lead Designer — 3 Years

  • Established and evolved the startup’s brand identity, enhancing recognition and credibility.
  • Designed visually compelling pitch materials and marketing campaigns that drove audience engagement.
  • Created intuitive UI/UX flows to improve the app’s usability and overall user experience.

Riverzedge Arts Design Studio

Design Director — 4 Years

  • Led a team of designers, delivering high-quality client work on time and within budget.
  • Developed strategic design solutions that elevated project outcomes and industry reputation.
  • Mentored designers, fostering skill development and career growth.

Junior Designer — 2 Years

  • Applied design principles to real-world client projects, contributing fresh creative ideas.
  • Assisted in production tasks, ensuring polished final deliverables.
  • Created logos, digital graphics, web layouts, and print materials using Photoshop, Illustrator, and InDesign.