Brand Identity and Website Designer

Freelance and Contract | 01/2017 — Present

• Managed website projects end-to-end from strategy and wireframing through visual design, development, and launch, building repeat client relationships and generating referrals that sustained a growing independent practice
• Delivered end-to-end website design and development on Webflow and Squarespace, integrating e-commerce, online booking, and client portal functionality
• Designed a client billing portal for Bruce & Bruce Actuaries that streamlined payment processing and significantly reduced external processing costs
• Partnered with Nimble Marketing Agency as a contracted brand identity designer, contributing to the agency's ability to expand its service offerings and grow its client roster
• Notable clients include Cherrystone Angel Group, Bruce & Bruce Actuaries, Got Light San Francisco, and Aguardente Restaurant

Lead Designer

Nimble Marketing Agency | 03/2020 — 11/2023

• Led brand identity and website design projects for 20+ clients, from brief through final delivery
• Developed proposals and scopes of work to support business development and client onboarding
• Collaborated with strategists and copywriters to align visual systems with brand and marketing objectives
• Managed client relationships and creative feedback across multiple active projects simultaneously
• Presented creative concepts and design rationale to clients and stakeholders, incorporating feedback across multiple revision cycles

Creative Director and Communications Coordinator

Rebuild Woonsocket | 05/2021 — Present

• Lead brand identity, marketing materials, and digital content for a community-based voter registration and civic engagement nonprofit
• Develop and maintain brand consistency across campaigns, print, and digital channels in support of grassroots organizing efforts
• Designed print and digital campaign materials supporting voter outreach efforts across Woonsocket communities

Lead Designer

Gab-On Ed-Tech Startup | 02/2018 — 08/2021

• Built the brand identity for an early-stage education technology startup from the ground up, establishing visual credibility from day one
• Designed pitch materials and marketing assets that supported multiple successful seed funding rounds
• Developed UI/UX flows for the mobile app, improving usability and helping communicate the product's value to investors and end users
• Collaborated directly with founders to align visual identity with product vision and investor expectations

Junior Designer

Riverzedge Arts | 09/2012 — 06/2014

• Contributed to real-world client projects from day one, working across logo design, brand materials, web layouts, and print
• Took ownership of small projects independently while supporting senior designers through revisions, client presentations, and print file preparation and prepress production

Design Director‍

Riverzedge Arts | 09/2014 — 12/2017

• Promoted from Junior Designer to Design Director within two years based on performance and creative growth

• Led the design team for four years, overseeing creative direction, client work, and day-to-day team management, delivering projects on time and within budget

• Delivered brand identity and digital work for nonprofit and community-facing clients across Rhode Island

• Mentored junior designers through weekly critiques and hands-on feedback, serving as final approver on all work before client delivery, resulting in a noticeable improvement in team quality and consistency