Robinson Press is a wedding suite design studio led by print designer Rachel Robinson, known for handcrafted paper goods and refined letterpress work. Following a major Brand refresh, Rachel approached Caol to develop a new Website Design that reflected the elevated direction of her studio and expanded its reach to a broader audience.
The previous site no longer captured the elegance or softness of the brand. It also lacked clarity around key offerings, particularly the distinction between Custom Suites and Prepared Suite collections. The new website needed to function as both a visual showcase and a working E Commerce platform, while still honoring the tactile, hand touched ethos at the core of Robinson Press.
Caol translated the physicality of Rachel’s print work into a digital environment that feels layered, natural, and editorial. The design uses restrained color, refined typography, gentle spacing, and intentional scroll pacing to evoke the experience of holding her paper goods in hand. Careful image curation and art direction ensured that every photograph supported a cohesive, elevated tone.
A core structural update was the introduction of Suite Family pages. Each collection now lives in its own branded space, complete with detailed descriptions, curated product photography, and integrated ordering tools. Individual Suite pages were built for clarity and conversion, guiding clients through selection, customization, and inquiry with ease.
Built on Squarespace, the site incorporates improved page structure, intuitive navigation, and clear calls to action. Visitors can seamlessly explore Prepared Suites, submit Custom inquiries, or move directly into purchase pathways. Custom inquiry forms and integrated E Commerce tools help convert interest into actionable leads and sales.
Caol collaborated with Nimble, who provided copywriting and brand alignment support across the site experience.
The final result captures the essence of Robinson Press. Tactile. Elegant. Considered. The studio now has a digital home that reflects the care behind every printed piece while supporting real business growth through structure, usability, and conversion clarity.
The redesigned website strengthened Robinson Press’s online presence by aligning visual tone with Brand Identity and simplifying the path from discovery to purchase. The improved structure supports both client inquiries and direct sales, allowing the studio to serve more clients with clarity and confidence.
Whether it’s skincare, yoga, or holistic care—your brand should feel as intentional as the experience you offer.
